Social Activation ‘21 for Verizon 5G on the new Samsung Galaxy S21
A livestream gaming demonstration starring Fortnite champion and world renowned gamer, Myth. Our gamer ‘breaks the myths’ about mobile gaming and launches the Samsung Galaxy S21 by playing Fornite while streaming the experience over 5G Ultra Wideband on his Twitch channel. The live experience was gamified by inviting viewers to participate via Twitter polls leading up to and during the event.
Due to the pandemic, Myth could not actually play outside. Instead, he streamed over 5G within sets that represent outdoor locations.
Role Associate Creative Director
Agency RGA NY
Client Verizon (Partnerships: Samsung, Fortnite, Twitch)
Team ACD Art: Marielle Malamud / ACD Copy: Gino Click / GCDs: Aaron Mosher, David Yankelewitz / Senior Designer: Lucas Albrecht
So many products promise amazing benefits. But without proof, consumers go to bed just hoping their products work. Instead of focusing on the nighttime routine, we’ll emphasize the proof she’ll see in the morning. 2020 campaign for Roc Retinol Correxion Deep Wrinkle Night Cream.
My Role
Art Direction, Conceptual Development
Team
Senior AD: Marielle Malamud
Senior CW: Alex Cairo
CD: Karla Mileski
Image Director: Emily Galvin
AD: Nari Kim
Director: Sharif Hamza
Agency: Mother NY
Client: Roc
In this campaign, we show off the line of Cadillac vehicles (and their striking headlights) in that romantic summer night light, and encourage people to check them out in person at the Made to Move sales event.
My Role: Art Direction, Conceptual Development
AD: Marielle Malamud
CW: Scott Barrows
ECD: Alex Lea
GCD: Bill Carlson
Director: Rob Chiu
Agency: Rokkan
Campaign development for launch of new prescription wrinkle prevention company Evolus. The first FDA-approved wrinkle treatment with the same molecular structure as Botox targeted towards millennials.
My Role
Art Direction, Campaign Conceptual Development
Team
GCD: Michael Ma
ACD: Josh Foster
AD: Marielle Malamud
CW: Scott Barrows
Agency | Rokkan NYC
Client | Evolus
We all know the old Venus with the iconic song and girls dancing on the beach. But we wanted to redefine Venus, by injecting more attitude and the strength to be comfortable in your own skin. On this global campaign, I worked closely with my CDs and CW (Bryan Burns) to develop the new Venus visual identity and tone (including an almost 200 pg. brand book!).
My Role
Conceptual Development, Art Direction, Design, Brand Visual Identity Development, Post-Production
Creative Team
AD: Marielle Malamud
CW: Bryan Burns
CDs: Juan Carlos Castro, Anne Stesney
Director: Phillip Andelman
Photographer: Guy Aroch
Stylist: Sarah Gore Reeves
Worked closely with my CDs Juan Carlos Castro and Anne Stesney to redefine the new Global look, tone, and feel for Braun Female.
My Role: Conceptual Development, Art Direction, Design, Brand Visual Identity Development, Post-Production
Client: Braun
Agency: Grey
AD: Marielle Malamud
CW: Bryan Burns
CDs: Juan Carlos Castro, Anne Stesney
Worked on the exploration/development of Braun Female's new overall visual identity for 2019. Drawing Inspiration from it's Bauhaus design heritage while bringing in more elevated beauty visuals and photography across elements.
My Role Art Direction, Design
Team AD: Marielle Malamud | ECD: Leo Savage | GCD: Juan Carlos Castro
Venus ComfortGlide razor initiative for Winter 2018. We shot this in the middle of summer in Sardinia, Italy - with the help of only a little camera magic!
My Role: Conceptual Development, Art Direction, Post-Production
AD: Marielle Malamud
CW: Bryan Burns
CDs: Juan Carlos Castro, Anne Stesney
Director: Phillip Andelman
Stylist: Sarah Gore Reeves
The age of anonymous internet commentary has exposed the underlying sexism that exists in huge numbers below the surface... Such comments not only fuel & compound sexism, but also delegitimize the victims of sexual assault. Spawning a conversation and vernacular that has even bled into politics, dismissed as “boys being boys”, or just “Boy Talk”.
Venus wants to prove that a woman’s look, outfit, skin-shown, or attitude is never an excuse for “Boy Talk”. We want to expose the absurdity of this scapegoat, while simultaneously helping to prevent the real harm of #BoyTalk.
*Although we ended up producing this Spotify radio spot, client ended up backtracking.
CDs: Juan Carlos Castro, Anne Stesney
AD: Marielle Malamud
CW: Bryan Burns
Developed bold and fun social content for the Clean & Clear’s brand Instagram. Including GIFs, Posts, and interactive IG Stories.
Role
Conceptual Development, Art Direction
Creative Team
AD: Marielle Malamud
ACD: Meg Murphy
CD: Elyse Barton
In order to put Pantene to the test we let the product speak for itself and, along with Pantene's team of researchers, developed a series of stylish tests to simulate the stresses women put their hair through everyday.
My Role: Conceptual Development, Art Direction, Post-Production
AD: Marielle Malamud
CDs: Juan Carlos Castro, Thom Hackett
Director: Patrick Biesemans
"Stronger Together" initiative introducing the strength of Pantene's shampoo and conditioner system when used together. It was the first broadcast spot featuring the new aesthetic and younger tonality of the brand that we developed.
My Role: Conceptual Development, Art Direction, Brand VisID Guideline Development, Post-Production
Client: Pantene
Agency: Grey
AD: Marielle Malamud
CDs: Juan Carlos Castro, Thom Hackett
Director: Laurent Chanez
Photographer: Michael Thompson
To bring in a younger tonality to the brand, we applied a new aesthetic to this campaign, using a diverse cast of talent and modern visuals.
My Role: Art Direction, Design
JrAD: Marielle Malamud
CDs: Arturo Macouzet, Thomas Hackett
ECD: Tanner Shea
