Marielle Malamud
Art Director
Agency
BBH USA
Role
Associate Creative Director
Services
Creative Direction
Design
Pre Production
Production
Post Production
The Campaign
Pushing awareness of the Google Shop feature in a visually compelling way, this bold OOH campaign was displayed on over 400 billboards nationwide.
Visual Direction
Our creative used vibrant photography that focussed on the humanity of real, unique people in each shot. We injected Google's playful core color palette into the visual world via set design and wardrobe, allowing the imagery to stand out in OOH displays nationwide. A clean visual system helped highlight the products while integrating Google's interface and showing off the search engine's shopping feature.
The end result was a campaign that visually borrows from the editorial world while emitting a tone that is fresh, energetic, authentic, and inclusive.
Tayler Smith Photography
Core Team
GCD | Estefanio Holtz
CD Art | Tescia Deak
CD Copy | Amy Travis
ACD Art | Marielle Malamud
Senior AD | Sofia Magdalena
Senior CW | Kara Gonchar
Head of Design | Hernan Ibanez
Photographer/Director: Tayler Smith
Wardrobe Stylist | Tiffani Styles
Hair | Hiro Mari
Makeup | Deanna Melluso
Production | PXP (Publicis Groupe)
