We all know the old Venus with the iconic song and girls dancing on the beach. But we wanted to redefine Venus, by injecting more attitude and the strength to be comfortable in your own skin. On this global campaign, I worked closely with my CDs and CW (Bryan Burns) to develop the new Venus visual identity and tone (including an almost 200 pg. brand book!). 

My Role

Conceptual Development, Art Direction, Design, Brand Visual Identity Development, Post-Production

Creative Team

AD: Marielle Malamud

CW: Bryan Burns

CDs: Juan Carlos Castro, Anne Stesney

Director: Phillip Andelman

Photographer: Guy Aroch

Stylist: Sarah Gore Reeves